Google Advertising Experts manage and optimize pay-per-click (PPC) campaigns for their clients using the Google Ads platform. They must possess both the analytical and creative skills to develop and execute comprehensive strategies that align with a client’s marketing goals. The skills needed to excel in this role include data analysis, keyword research and selection, ad creation and optimization, and performance reporting.
Those looking to become a Google Advertising Expert can take an online exam to earn certification. This credential helps employers identify the best candidates for this position. While it is not a requirement, a bachelor’s degree and experience in digital marketing can be helpful when applying for the job.
Mastering Google: Insights from Google Advertising Experts
The responsibilities of a Google Advertising Expert may vary depending on the size of the business and the scope of their project. However, the most critical tasks are managing campaign budgets, optimizing ad spending to achieve an optimal ROI, and making informed decisions about bidding methods based on industry trends and end goals. Other important duties include analyzing campaign performance, creating and monitoring ads, and providing weekly or monthly performance reports to their clients.
Often, Google Ads Specialists work as part of a digital marketing agency. This allows them to work closely with a client’s in-house marketing team and gain a greater understanding of the overall company vision, objectives, and other marketing initiatives. Moreover, hiring an agency can be less expensive than employing a full-time specialist. However, some companies prefer to have their own in-house Google Ads Expert to reduce the risk of an ad campaign being mismanaged or underperforming due to insufficient knowledge of the company’s brand and marketing goals.