Social Italiani – Digital 2022

In Social Italiani, there are a lot of different social media platforms and each one has its own tone and way of communicating. For example, on Facebook, it’s more informal and people use a lot of slang, whereas on Twitter it’s more professional and it’s recommended to stick to a certain style throughout your posts.

In general, the Italian people are very sociable and they like to meet with their friends at bars, pizzerias or nightclubs. They also enjoy spending time at home with their families, chatting and laughing together. Often, parents leave their children with grandparents or with a babysitter so that they can go out and spend some time with their friends.

Exploring the Benefits of Using Social Italiani for Your Brand

The main social media platforms in Italy are Facebook, Instagram and TikTok. According to the Digital 2022 report by We Are Social and Meltwater, in Italy there’s been a slight increase in the amount of time spent on social media (quasi 1 minute more than last year). In particular, the number of people who watch videos on a regular basis has grown. The biggest category of video content in Italy is comedy, memes and viral videos (+3,7%), followed by sports highlights and tutorial how-to videos.

The percentage of people who follow healthcare influencers and watch YouTube videos on a regular basis has also increased. In addition, the number of people who use online forums and review websites to research products has also increased. Finally, the percentage of people who use apps for shopping or to buy second-hand goods has also grown.

Write a Comment

Your email address will not be published. Required fields are marked *