A content marketing firm is a special type of digital marketing agency that focuses on producing, planning and publishing content in order to generate brand awareness, leads and customer conversions. These companies have a wide variety of talent on staff, including designers and writers who can produce high-quality written, visual and video content that resonates with your target audience and reflects your unique voice and message.

Most agencies offer a full menu of services, from strategy to production, planning and distribution. During the strategy phase, they will explore your brand’s goals and audience to determine how best to reach them through content marketing. They will also examine any existing content (if you have any) and how it is performing.

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The content they create will focus on educating your target audience and positioning your business as an authoritative source of information for the products and/or services you sell. This approach builds trust and establishes your company as a leader in the industry, rather than simply pushing outbound promotional messaging.

In addition to creative content, they may also provide supplemental support to your core marketing team through tools such as email nurture campaigns and social media management. Some also offer e-books, guides and checklists to help you achieve your marketing goals. In addition to these more typical offerings, a good agency should be willing to take on unique and specific projects like developing an interactive tool or calculator that solves a problem or helps users make a decision or even a hybrid white paper/eBook that includes both text and video.